Good morning and happy Monday! I share a lot about my personal life here on Always Emily H. but today I thought I would share a little about my professional life. I realize that what I do is not who I am but I spend almost 60 hours a week at work and commuting. That is a HUGE chunk of my life.
Luckily, I like what I do. I like my coworkers and I know there is always going to changes in the email world for me to keep up with.
Day in the Life of an Email Marketing Professional
5:00 am – 8:00 am – Get up, workout, shower, get myself and SL together, get on the train.
8:15 am – Arrive in Boston and walk to the office.
8:30 am – Daily Marketing Meeting. Our team takes turns discussing what they are up to for the day, accomplishments from the day before and/or blockers that are keeping them from getting their shit done.
9:00 am – Mentor/Strategy call. If you boss, or your boss’ boss, or your boss’ boss’ boss has never done the type of work you do (in this case, if they have never been an email marketing professional) then get yourself a mentor and talk to them regularly. I was a general marketing professional with her MBA before getting to know my mentor and now I feel comfortable saying that I am a subject matter expert (well, almost expert) in email marketing.
10:00 am – Wrangle the inbox. Ugh. This is the worst part of the day. I regularly have 20-30 emails to go through and either delete, file or respond to. Yes, I am an email marketing professional who does not like checking her email. Go figure!
10:30 am – Make the daily checklist then do the work. Two hours into my day I finally have time to get a cup of coffee and get to work. I send out two daily emails and roughly 200 other emails a month on behalf of my company so there is a lot of work to do on any given day. Here is what I work on in the morning:
- Build out HTML emails for the campaigns we are running in the near future.
- Check on reports from previously sent campaigns – paying special attention to deliverability and conversion rates.
- Proof read, proof click, proof again and again and again. You never want to send out something to 10s of thousands of people with a silly mistake.
1:00 pm – Break for lunch. I almost always eat at my desk (whomp whomp) and catch up on some of my favorite blogs. I occasionally use this time to check in on my inbox again. I need to start getting away from my desk at lunch.
1:30 pm – Back to the grind. Do more work, meet with the art director and copywriter to discuss the look and feel of new campaigns, updating older but running campaigns and throwing shit against the wall to see what sticks.
3:00 pm – Hop on a call with the tech team to discuss some API problems. Email marketing professionals are inherently on the marketing team but they are undoubted part of the tech team as well. Without a working knowledge of HTML, APIs and marketing automation an email marketer would be dead in the water.
4:00 pm – Check on my to-do list, (hopefully) cross a bunch of things off and start to write the to-dos for the next day. I take one last look at my inbox and respond to anything urgent and file away and delete the rest. This is the hour that I try to spend some time reading up on best practices and industry news. It is so important to keep your knowledge and skills up to date as an email marketing professional because things can change quickly.
5:10 pm – Leave the office, hop on the train and head home.
6:45 pm – Arrive home and get busy with my personal life. I am pretty good at shutting the work brain off once I am home.